Palm Beach County is no stranger to high-profile events, but few deliver the lasting economic impact of the Cognizant Classic in The Palm Beaches. Held annually at the prestigious PGA National Resort, this star-studded PGA Tour event has become a major economic engine for the region, drawing visitors from around the world and boosting the local economy in meaningful ways.
A $40 Million Economic Boost
In 2023, the Cognizant Classic welcomed more than 200,000 attendees, generating over $40 million in direct economic impact. This influx of visitors filled more than 11,000 hotel room nights, driving business to local hotels, restaurants, retailers, and attractions. As Palm Beach County continues to grow as an international golf destination, the tournament not only showcases the area’s hospitality but also strengthens its reputation as Florida’s Golf Capital.
With national television coverage and appearances from top golf talent including Rory McIlroy, Rickie Fowler, Shane Lowry, Matt Fitzpatrick, and Justin Rose, the Cognizant Classic amplifies Palm Beach County’s global visibility. The 2025 tournament, held from February 29 to March 3, once again highlighted the region to millions of viewers, enhancing its profile as a premier destination for world-class sports, travel, and leisure.
Since its inception in 1982, the tournament has also raised nearly $69 million for over 100 non-profits, including the Nicklaus Children’s Health Care Foundation. Beyond the competition, the event offers a week of memorable experiences, from family-friendly activities like Midas Family Day and autograph sessions, to premium viewing spots such as The Champagne Lounge and The Palm Beaches Cabana. These activations ensure that every visitor — whether a die-hard golf fan or a casual spectator — finds something to enjoy while contributing to the local economy.
Looking Ahead
As one of Palm Beach County’s largest sporting events, the Cognizant Classic remains vital to the region’s tourism success. With its combination of world-class golf, community engagement, and undeniable economic impact, the tournament continues to be a shining example of how sports can drive growth, enhance global recognition, and benefit local businesses for years to come.
Samantha Brinkerhoff is the Marketing Specialist for Cohen Commercial.