Tag: South Florida

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Commercial Real Estate in 2026: Five Trends That Will Shape the Market

The commercial real estate market is entering 2026 in a very different position than it was just a few years ago. Higher interest rates, shifting work habits, changing consumer behavior, and rapid technological advances have reshaped how investors, developers, and tenants think about property.

Rather than a full rebound or collapse, 2026 is shaping up to be a year of recalibration, where success depends on strategy, efficiency, and adaptability. Below are five key trends that will define commercial real estate in the year ahead.

1. Performance Will Matter More Than Price Growth

The era of easy appreciation is over. Investors are now prioritizing operational strength, stable tenants, strong lease structures, and consistent cash flow—over speculative value growth. Properties with predictable income, efficient management, and long-term demand drivers will outperform in a more disciplined market.

2. Property Types Are Splitting Into Winners and Losers

Not all sectors are moving at the same pace.

  • Industrial and logistics properties remain in high demand due to e-commerce and supply chain reconfiguration.

  • Multifamily remains resilient as housing affordability keeps renters in the market.

  • Office continues to divide between premium, amenity-rich buildings and outdated properties that must be repositioned or repurposed.

This widening gap means location, building quality, and flexibility now matter more than ever.

3. Technology Is Becoming a Core Asset

Artificial intelligence, data analytics, and smart building systems are no longer optional tools, they are central to how real estate is valued, operated, and marketed. Owners who invest in data integration, automation, and tenant experience technology will gain a major advantage in efficiency, forecasting, and cost control.

4. Capital Is More Selective

Financing is available, but it is no longer easy. Lenders and investors are favoring properties with strong fundamentals, clear business plans, and long-term resilience. At the same time, capital is flowing into emerging real estate sectors such as data centers, energy infrastructure, and mixed-use developments, changing where money is being deployed.

5. Sustainability and Location Will Drive Long-Term Value

Tenants and investors increasingly expect properties to be energy-efficient, environmentally responsible, and well-located. Buildings that reduce operating costs, support flexible work, and offer access to dense, talent-rich markets will be better positioned to maintain value as population growth slows and competition increases.

Final Thoughts

Commercial real estate in 2026 is not about quick wins, it is about smart positioning. The next cycle will reward owners and investors who focus on fundamentals, embrace technology, and align with long-term market needs. Those who adapt will find opportunity, even in a more competitive and complex environment.

References:

https://www.floridarealtors.org/news-media/news-articles/2025/11/top-2026-commercial-real-estate-issues-watch

2026 Top Ten Issues Impacting Real Estate® – The Counselors of Real Estate®

https://www.duckfund.com/blogs-re/commercial-real-estate-digital-transformation

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Seasonal Demographics and Commercial Real Estate in South Florida

As winter approaches, South Florida experiences one of the most pronounced and economically impactful seasonal demographic shifts in the United States. For commercial real estate professionals and investors, this shift brings both challenges and opportunities, from changes in consumer foot traffic to evolving tenant demand. Understanding these seasonal patterns is key to successful leasing, development strategy, and market positioning.

The Winter Influx: Who’s Coming and Why It Matters

Every year between roughly November and April, South Florida welcomes a significant seasonal population increase, traditionally driven by “snowbirds”, older adults and retirees from colder regions seeking milder winter weather. These seasonal visitors often rent or purchase property, fueling demand across residential and commercial markets.

Beyond traditional snowbirds, broader demographic trends also include remote workers, affluent relocators, and younger seasonal residents, all contributing to a more diverse and economically active winter population. This expanding seasonal base has implications for retail centers, office space utilization, medical services, and hospitality venues throughout the region.

Commercial Demand & Seasonal Consumer Activity

An influx of seasonal residents translates directly into greater consumer activity, particularly in retail, dining, and service sectors. Snowbirds and winter visitors increase foot traffic in high-profile shopping districts, mixed-use developments, and entertainment areas, which in turn elevates demand for leasable retail space, drives more short-term and seasonal tenant inquiries, and improves overall performance metrics for properties located near lifestyle and destination hubs. In fact, South Florida’s commercial real estate market continues to experience heightened leasing activity and lower vacancy rates, especially along key corridors in Palm Beach and West Palm Beach, where seasonal traffic and ongoing migratory inflows help keep demand strong.

Office and Professional Space: Evolving Usage Patterns

As seasonal populations grow more diverse, demand for commercial office space is also shifting across South Florida. Many winter residents now include professionals and remote workers, which is driving increased need for flexible office and coworking environments, medical and professional office space in high-traffic corridors, and satellite offices or meeting spaces that can support seasonal business cycles. Together, these trends reflect a broader shift in the market, as South Florida is increasingly viewed not just as a seasonal refuge, but as a year-round economic hub, fueled by relocations from major U.S. markets and a steadily growing professional population that remains active beyond the winter months.

Retail, Hospitality & Local Market Dynamics

Seasonal demographic patterns strongly influence retail and hospitality demand across South Florida. As the population swells during the winter months, restaurants and entertainment venues experience higher patronage, seasonal rentals, particularly short-term accommodations, see boosted occupancy, and hotels and hospitality operators adjust pricing and service offerings to capitalize on increased demand. For commercial property owners and investors, aligning leasing strategies and tenant mixes with these seasonal patterns can help optimize occupancy rates, enhance tenant performance, and maximize rental income during peak season.

Navigating Risks and Long-Term Shifts

While the winter influx continues to support strong market fundamentals, shifts in broader demographic patterns (such as changes in buyer behavior or longer-term relocation trends) require vigilance. Seasonality still plays a strong role in South Florida’s market, but an evolving demographic landscape, influenced by rising migration from other states, remote work trends, and changing snowbird behaviors, means commercial real estate professionals must be adaptive to both seasonal and long-term shifts.

South Florida’s transition into the winter season brings much more than warmer weather — it brings a significant demographic shift that influences commercial real estate demand across sectors. From increased retail activity and professional space utilization to higher occupancy in hospitality and lifestyle venues, understanding and anticipating the impacts of seasonal population changes is essential for stakeholders looking to position their assets for success. By staying attuned to these trends, brokers, investors, and property owners can maximize lease performance, capitalize on seasonal dynamics, and strategically plan for growth throughout the year.

Works Sited:

https://www.floridarealtors.org/news-media/news-articles/2025/07/florida-sees-surge-commercial-real-estate
https://aheegroup.com/blog/snowbird-season-in-south-florida-what-it-means-for-the-real-estate-market
https://money.com/pandemic-snowbirds-remote-work-trend
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Giving Thanks — and Thinking Commercial: How Thanksgiving Dining Reflects the Strength of Northern Palm Beach County’s Retail & Hospitality Real Estate

As Thanksgiving approaches, residents across northern Palm Beach County are making plans to enjoy the holiday at some of the area’s standout restaurants. Jupiter Magazine recently highlighted several local favorites offering special Thanksgiving menus, from waterfront fine-dining to gourmet take-out options. For Cohen Commercial, headquartered right here in Palm Beach County, these dining trends signal much more than festive holiday plans — they reveal key insights about the strength and direction of the region’s commercial real estate market.

Restaurants featured in the article, such as 1000 North, Charlie & Joe’s at Love Street, and Frigate’s Waterfront Bar & Grill, serve as essential anchors within the retail and hospitality landscape. Their high-end Thanksgiving offerings and destination-driven experiences aren’t just attractive to diners — they create strong traffic patterns that support surrounding retail tenants and increase overall property value. For commercial landlords and tenants, these hospitality anchors demonstrate how dining establishments contribute to the success of entire shopping centers and mixed-use developments, reinforcing the importance of strategic site selection and tenant mix.

The holiday season also highlights shifting consumer habits, especially the rise of elevated take-out and catering options. Restaurants like Coolinary & The Parched Pig and Mango Mercado are leaning into convenient, multi-person takeaway meals that allow families to enjoy chef-quality dishes at home. This growing trend signals continued demand for adaptable restaurant spaces that support both dine-in and high-volume pickup operations. For commercial real estate, properties with versatile layouts and strong access points are becoming increasingly valuable as more restaurants adopt hybrid service models.

Another standout from the Jupiter Magazine feature is Masala Mantra’s Indian-inspired Friendsgiving brunch. Innovative dining concepts like this reflect the region’s expanding culinary diversity, which aligns with broader demographic growth and evolving consumer tastes. Restaurants that offer unique cultural or experiential value tend to attract loyal followings and strengthen retail corridors with fresh, authentic energy. For property owners, this underscores the value of welcoming diverse restaurant operators who bring new life — and new customers — to established commercial centers.

Waterfront and lifestyle-driven dining also continue to reinforce Palm Beach County’s premium market positioning. Restaurants that highlight scenic views and elevated ambiance consistently draw both locals and visitors, making these locations highly desirable within the hospitality real estate sector. Their success showcases the ongoing need for well-positioned properties that can support high-impact restaurant concepts with strong visual appeal and foot traffic potential.

At Cohen Commercial, our team’s local presence provides us with a firsthand understanding of how these culinary trends connect to larger commercial activity in Palm Beach County. The restaurants preparing special Thanksgiving offerings this season are doing more than celebrating a holiday — they’re demonstrating confidence in the market, investing in their businesses, and helping strengthen the region’s retail and hospitality ecosystem.

As families gather around the table this Thanksgiving, we’re grateful for the thriving commercial landscape that supports local restaurants, retailers, and entrepreneurs. Cohen Commercial remains committed to helping both property owners and hospitality tenants find strategic opportunities in this vibrant and fast-growing region. From all of us at Cohen Commercial, we wish you a warm and happy Thanksgiving, and we look forward to continuing to grow with the communities we serve.

References:

Thanksgiving Dining in Northern Palm Beach County
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Building the Future: 3D Printing Brings Innovation to Palm Beach County Homes

Just outside Palm Beach Gardens, a construction project is turning heads — and not because of its size or style, but because of how it’s being built. Crews are assembling one of the region’s first 3D-printed homes, a modern concrete structure created layer by layer using advanced printing technology. This method replaces traditional block and mortar work with precision printing, resulting in a home that is efficient, resilient, and environmentally conscious.

Led by Marco Designs 3D Concrete Printing, the project highlights the growing role of technology in reshaping the housing market. The company’s process uses a large-scale printer that extrudes concrete in carefully measured layers, minimizing waste and reducing labor costs while maintaining strength and durability. The homeowners, who have built several properties before, were drawn to the project’s promise of innovation and long-term sustainability — especially valuable in South Florida’s storm-prone climate.

This new approach to homebuilding carries major implications for the real estate industry. For firms like Cohen Commercial Realty, it reflects an evolution in how property value is understood. Factors such as energy efficiency, construction method, and environmental impact are beginning to hold as much weight as location and design. 3D printing not only speeds up construction timelines but also reduces costs associated with material waste, labor shortages, and weather-related delays.

As local governments adapt building codes and inspection processes to accommodate this emerging technology, the potential for growth is tremendous. If 3D-printed homes prove cost-effective and durable over time, Florida could see an expansion of this method into larger residential and commercial developments.

In many ways, the Palm Beach Gardens home is more than just a construction project — it’s a symbol of what’s ahead for the housing and commercial real estate markets. By embracing innovation, builders and investors alike are helping to shape a future where sustainable design, rapid construction, and technological progress go hand in hand.

Reference: https://www.palmbeachpost.com/story/news/local/pbgardens/2025/09/02/crews-build-3d-printed-house-near-palm-beach-gardens/85756118007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=z115249p117250n00—-c00—-d00—-v115249b0044xxd004465&gca-ft=227&gca-ds=sophi

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When the Circus Comes to Town: How Touring Shows Revive Local Real Estate Markets

The Greatest Show on Earth is back.
 Ringling Bros. and Barnum & Bailey are hitting the road again in 2026 — reimagined, animal-free, and powered by high-tech production and live music. For most of us, that’s nostalgia in motion. But for those of us in commercial real estate, it’s also a case study in how big events can breathe new life into local markets.

The Ripple Effect: More Than Just a Show

When the circus rolls into town, it’s not just the arena that gets busy — it’s everything around it. Hotels fill up. Restaurants overflow. Rideshare demand spikes. Even convenience stores see more foot traffic. That temporary surge of people and spending doesn’t just drive one weekend of revenue — it reminds us how vibrant, event-driven markets can create consistent commercial value.

In CRE terms, this is called event-based demand generation. It’s the same force that drives leasing around convention centers, stadiums, and entertainment districts. The difference? Events like the circus bring family-friendly, community-oriented traffic — the kind that’s perfect for mixed-use districts, hospitality, and retail centers.

The Real Estate Multiplier

Let’s say your city lands a Ringling Bros. stop. Suddenly, you’ve got tens of thousands of visitors passing through in a single weekend. They’re spending money locally — and that spending data doesn’t disappear when the tents come down. For local developers and investors, these bursts of activity signal where the city’s heartbeat still lives. They reveal which corridors still pull crowds and where hospitality demand could justify new builds, renovations, or adaptive reuse projects. Event-driven demand is often the seed data for future mixed-use developments. A well-placed restaurant or retail pad near a venue can ride those waves for years.

 CRE Strategy: Positioning Near Experience Hubs

Touring productions like Ringling Bros. are a reminder that location still drives everything.
 If your property sits near an arena or performing arts center, a convention facility, or a fairground or civic complex. Then you’re sitting on more than square footage — you’re sitting on momentum. Savvy landlords are leaning into this by activating short-term leases during event seasons, adding flexible pop-up spaces, or aligning tenant mixes to capture pre- and post-show crowds. Others are positioning new developments with hospitality, F&B, and experiential tenants in mind.

The Big Picture

The return of Ringling Bros. isn’t just entertainment nostalgia — it’s a signal that people crave shared, live experiences again. And wherever people gather, commercial opportunities follow. So, next time the circus (or concert, or festival) comes to your market, don’t just buy a ticket. Walk the neighborhood. Watch the crowd. That’s where the next wave of commercial potential usually begins.

https://www.palmbeachpost.com/story/entertainment/events/2025/10/21/ringling-bros-circus-2026-tickets/86816490007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=z116359e008600v116359b0071xxd117165&gca-ft=180&gca-ds=sophi

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How Housing Trends Are Quietly Shaping Palm Beach Commercial Real Estate

Palm Beach County’s housing market is showing renewed strength. After a softer summer, sales are climbing again and prices are ticking upward, even as inventory stays tight. While these figures are usually treated as “residential” news, they carry important lessons for anyone involved in commercial real estate (CRE).

Why the Residential Market Matters for CRE

  • Population Growth Fuels Services. Every household that moves in adds demand for grocery stores, healthcare providers, restaurants, fitness studios, and neighborhood services. This often sparks opportunities for retail centers and mixed-use projects.
  • Affordability Shapes Geography. As home prices rise in core and coastal areas, many workers and families migrate to more affordable suburbs. These shifts open new corridors for offices, logistics, and retail development.
  • Wealth Effects Drive Spending. When property values increase, homeowners feel wealthier and more confident. That typically boosts retail sales, hospitality bookings, and entertainment activity — strengthening commercial tenant performance.
  • Zoning & Mixed-Use Opportunities. Local governments under pressure to deliver housing are increasingly revising zoning rules. Higher density approvals and mixed-use allowances mean more opportunities to blend residential with retail, office, and hospitality.
  • Early Signals for Investors. Housing market rebounds often serve as leading indicators. Where homes sell quickly, businesses and services are likely to follow — making it a roadmap for smart commercial investment.

What This Means for Palm Beach County

In Palm Beach, residential strength and migration patterns are reshaping demand for commercial spaces. Suburbs with new housing are drawing essential services and neighborhood retail. Coastal areas with surging home values are supporting more luxury and experiential retail. And mixed-use projects are increasingly viable as municipalities balance housing demand with commercial growth.

Takeaway for CRE Stakeholders

The connection between housing and commercial real estate is easy to overlook, but it’s one of the clearest predictors of future opportunity. By keeping a close eye on residential market reports, investors and developers can anticipate where growth is heading and position themselves early.

At Cohen Commercial, we believe that tracking these trends is critical to helping clients stay ahead of the curve — whether it’s identifying emerging corridors, planning mixed-use strategies, or securing prime retail and office locations.

References:

https://finance.yahoo.com/news/palm-beach-county-condominium-sales-155453239.html

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Art & Real Estate in Miami: How September’s Exhibits Signal Big Moves for Commercial Real Estate

Miami’s vibrant art scene this September, with exhibitions like Locust Projects’ algo·ritmos (2 tienes santo pero no eres babalo), The Bass Museum’s re-hung collection featuring Isaac Julien’s Vagabondia, and Sarah Crowner’s bronze sculptures, signals a cultural surge across neighborhoods like Downtown Miami, Little Haiti, and Miami Beach. Emerging venues like Queue Gallery and established institutions such as Frost Art Museum and NSU Art Museum are driving this momentum, showcasing innovative works that draw diverse audiences. These events are more than cultural highlights; they act as economic catalysts, boosting foot traffic and signaling potential commercial real estate (CRE) opportunities in areas experiencing artistic growth, much like Wynwood’s transformation into a global art hub.

The clustering of art exhibitions has direct implications for CRE, as galleries and museums increase neighborhood visibility and desirability, often leading to higher rents and premium pricing for retail and creative office spaces. Adaptive reuse properties—former warehouses or storefronts converted into flexible cultural hubs—are in high demand, requiring open floor plans, high ceilings, and robust infrastructure to accommodate galleries and pop-up events. Miami’s cultural anchors, like The Bass and Frost, generate steady visitor traffic that benefits nearby retail, cafés, and coworking spaces, stabilizing property values and enhancing mixed-use developments. Public arts funding and favorable zoning further support this synergy, encouraging developments that integrate cultural spaces.

However, the art-CRE relationship faces challenges, including galleries’ thin margins and potential displacement due to rising rents in trendy neighborhoods. Despite these risks, strategic lease structures and community partnerships can mitigate vacancies and zoning complexities. The influx of art-driven tourism fuels demand for short-term leasing of pop-up retail and event spaces, keeping properties dynamic and increasing long-term value. By tracking Miami’s art scene, CRE stakeholders can identify emerging hotspots, leveraging cultural vibrancy to unlock future investment opportunities and create lasting urban value.

References:

https://www.miaminewtimes.com/arts/the-best-miami-art-shows-to-see-in-september-2025-23884591

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Preparing Commercial Properties for Florida’s Hurricane Season

Florida’s hurricane season—June 1 to November 30, 2025—is underway. This period poses significant challenges for commercial real estate managers across the state. Drawing from guidance by Advanced Collection Bureau and Florida Realtors®, here’s a streamlined playbook for protecting your investments and ensuring business continuity.

1. Conduct a Targeted Risk Assessment

Start with a comprehensive risk audit of your commercial assets:

  • Evaluate structural vulnerabilities—inspect roofs, façades, doors, windows, drainage systems, and any exterior attachments.

  • Upgrade proactively—consider hurricane-rated windows, reinforced loading docks, and wind-resilient roofing materials, especially for properties in high-risk coastal zones.

  • Minimize debris risk—trim trees, secure signage and exterior fixtures, and eliminate potential projectiles.

2. Optimize Insurance & Mitigation Coverage

For commercial properties, the potential financial exposure can be substantial:

  • Review insurance carefully—ensure policies cover both wind and flood damage; typical commercial insurance may leave gaps.

  • Explore mitigation programs—resources like My Safe Florida Home may offer inspections or retrofitting incentives that reduce long-term repair costs.

3. Establish Clear Communication Protocols

  • Pre-season planning—create and share emergency preparedness guides with commercial tenants, including evacuation instructions, emergency contacts, and steps to take pre-storm.

  • Multi-channel alerts—utilize email, property management platforms, SMS, or signage systems to disseminate real-time updates before, during, and after storms.

  • Tenant support—encourage tenant confirmation of business insurance, especially regarding flood coverage.

4. Stock and Deploy Emergency Supplies

Have essential preparedness tools in place, adjustable for commercial use:

  • Common-area readiness—ensure shared spaces have accessible items like sandbags, tarps, flashlights, battery packs, and first-aid kits.

  • Backup power strategies—generators are often invaluable for preserving critical systems and minimizing business disruption.

  • Service agreements—secure contracts with trusted roofers, electricians, water damage specialists, and general contractors ahead of time for rapid response.

  • Tax incentives—take advantage of Florida’s disaster sales tax holiday (June 1–14), when hurricane essentials like generators, tarps, and flashlights may be tax-exempt.

5. Coordinate Post-Storm Recovery Efforts

Swift, well-documented action after a storm can protect assets and livelihoods:

  • Document thoroughly—capture photos and video of all damage for insurance claims and internal review.

  • Communicate transparently—inform tenants about inspection outcomes, repair timelines, and any necessary temporary access restrictions.

  • Restore services efficiently—prioritize restoring crucial building systems: power, HVAC, elevators, and security. Fast action helps tenants resume operations quickly.

6. Strengthen Resilience and Business Continuity

  • Emergency plans for special needs—coordinate with local authorities for tenants needing assistance, and ensure plans include visitors or staff with mobility or medical needs.

  • Avoid hazard zones—if your portfolio includes EV charging stations or electric vehicle access, ensure they are placed outside of saltwater flood zones to reduce risk of damage or battery hazards.

  • Encourage tenant readiness—encourage commercial tenants to have their own emergency kits, evacuation strategies, and document protection plans (for inventory, equipment, and leases).

Sources:

https://www.advancedcb.com/post/how-property-managers-can-prepare-for-hurricane-season-in-florida

https://www.floridarealtors.org/newsroom/Florida-Realtors-Prepare-for-Hurricane-Season

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The Urban Shift: What Florida’s Booming Downtowns Mean for Commercial Real Estate

South Florida’s urban cores—Miami, Fort Lauderdale, and Delray Beach—are in the midst of a commercial and cultural transformation. No longer defined solely by tourism or beachfront living, these city centers are evolving into economic powerhouses that attract business, talent, and capital. At Cohen Commercial, we help clients navigate this shift with insight, strategy, and regional expertise rooted in the realities of South Florida’s dynamic markets.

Miami: Skyrocketing Growth & Global Positioning

Downtown Miami has emerged as one of the nation’s fastest-growing urban hubs. In 2024 alone, more than 11,300 residential units were initiated—surpassing 2023 figures and reinforcing the city’s continued upward trajectory. Over half of all new residential construction in Florida is now happening in downtown Miami, and most of it is luxury-focused.

This boom isn’t limited to housing. Miami is rapidly becoming a global business capital, drawing in corporate headquarters, financial firms, and high-net-worth individuals from across the U.S. and Latin America. In 2023, exports from the Miami region reached nearly $140 billion, as Brickell and nearby districts gained traction as headquarters locations for multinational companies.

Transit-oriented developments like MiamiCentral—which integrates Brightline and Tri-Rail connectivity with residential, retail, and office space—are helping to reshape how people live and work downtown. With direct access to both regional and intercity transportation, properties near these nodes are seeing major value appreciation.

Fort Lauderdale: Stabilizing for Long-Term Strength

Downtown Fort Lauderdale, once on a rapid construction sprint, is now entering a more stable phase of growth. While development activity has cooled compared to previous years, this deceleration provides space for strategic reevaluation and improved urban planning.

Major transit infrastructure investments—most notably the PREMO Light Rail project, part of Broward County’s $4.4 billion mobility initiative—are set to boost connectivity between downtown, the airport, and Port Everglades by the end of the decade. This future-forward approach to infrastructure is expected to enhance downtown’s appeal and unlock new development potential along the planned transit corridor.

Delray Beach: Smart Growth Through Mixed-Use Vision

Delray Beach continues to thrive by balancing charm with innovation. The Atlantic Crossing development—slated for completion in 2025—is a defining project for the downtown area. It spans 9.2 acres and includes a vibrant mix of office, residential, retail, and structured parking, all integrated within the walkable heart of the city.

Unlike the high-density push seen in Miami, Delray is taking a more curated approach. Downtown continues to attract a steady stream of foot traffic, entrepreneurs, and residents drawn to its human-scale development and small-business-friendly environment. This measured strategy positions Delray Beach as one of South Florida’s most attractive emerging commercial destinations.

Key Drivers Behind South Florida’s Urban Shift

Several major forces are shaping the evolution of South Florida’s downtown real estate landscape. Transit-oriented development continues to be a major catalyst for growth, particularly around Brightline stations in Miami, Fort Lauderdale, and Boca Raton. These areas have seen significant appreciation—home sales near Miami’s station, for example, rose 32%, while property values surged 131% since 2018. At the same time, Miami’s construction boom remains heavily weighted toward luxury residential inventory, shifting the downtown demographic and creating ripple effects across retail, hospitality, and office sectors. Meanwhile, Fort Lauderdale is embracing a more measured development pace, focusing on aligning future growth with infrastructure investments like the PREMO Light Rail initiative. Together, these trends reflect a region in transition—one that rewards thoughtful, localized strategy.

How Cohen Commercial Delivers Value

Cohen Commercial brings unmatched insight into South Florida’s most complex and competitive real estate environments. Whether it’s supporting lease-up strategies in Delray Beach, structuring transit-oriented investments in Miami, or helping businesses secure strategic downtown locations in Fort Lauderdale, we deliver tailored, informed solutions.

South Florida’s downtowns are no longer just growing—they’re evolving. Understanding how to succeed in these environments means understanding how infrastructure, population movement, and business incentives intersect. That’s where we come in.

Sources:

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Boca Raton’s Times Square Billboard: A Commercial Real Estate Play

On July 24, 2025, the Sun Sentinel reported that the City of Boca Raton launched a $70,000 digital billboard campaign in the heart of Times Square, New York. The aim? To attract businesses and executives weary of the Northeast’s high taxes, cold winters, and dense urban grind. From a commercial real estate perspective, this isn’t just a flashy marketing stunt—it’s a calculated investment in demand generation and long-term value creation.

By placing the advertisement squarely in front of thousands of daily decision-makers in Times Square, Boca is targeting the very audience that might be exploring secondary offices, satellite hubs, or full-scale relocations. The messaging aligns with current post-pandemic trends: companies are reconsidering their urban footprints and increasingly looking toward the Sun Belt for operational efficiency and talent-friendly climates. This ad positions Boca as a high-quality, accessible, and lifestyle-forward destination that can meet those evolving business needs.

The implications for commercial real estate in Boca Raton are significant. A successful campaign could drive increased demand for office parks, flex industrial space, co-working infrastructure, and even mixed-use development projects. For landlords and developers, this marketing effort serves as a tailwind that can bolster lease negotiations, stabilize occupancy levels, and justify stronger rental terms. Should enough interest convert into tangible relocations, commercial properties in the area could see a marked uptick in leasing velocity and long-term tenant commitments.

The billboard also reflects a broader strategy of economic positioning. By making a visible play in one of the world’s most high-profile advertising corridors, Boca is signaling that it’s open for business—and serious about attracting out-of-state capital. But with that visibility comes responsibility: the city will need to ensure infrastructure keeps pace with potential growth. That includes investments in public transportation, high-speed internet, and workforce housing that can support the growing needs of transplanted firms and their employees.

From a financial standpoint, the $70,000 expenditure represents a small bet with potentially large returns. If even one midsize firm relocates and leases 50,000 to 100,000 square feet of office or industrial space, the tax base and leasing revenue generated could more than compensate for the original outlay. This is classic municipal venture capital at work—small-scale public investment aimed at long-term economic development.

There are also broader implications for Boca’s positioning in the regional competitive landscape. Cities across Florida—including Miami, West Palm Beach, and Fort Lauderdale—are all vying for the same relocating companies. Boca’s campaign helps differentiate it by projecting ambition and forward-thinking in a crowded field. It’s a message not just to New Yorkers, but to other Sun Belt cities as well: Boca Raton is not sitting back—it’s stepping forward.

Going forward, the success of the campaign will depend on measurable outcomes. Are New York-based companies inquiring about site visits? Are brokers fielding new calls tied to the ad? Will Boca’s economic development office share lead data or conversion metrics? These are the questions commercial real estate stakeholders should ask in the coming months. Additionally, if the campaign proves fruitful, the city may scale its marketing push to other regions or refine its messaging to target specific industries like fintech, logistics, or healthcare services.

Ultimately, Boca Raton’s Times Square billboard isn’t just a splashy piece of marketing—it’s a strategic maneuver designed to reframe the city’s role in the national economic conversation. For brokers, developers, investors, and tenants, it’s a signal worth watching. The CRE community should keep a close eye on how this campaign shapes leasing activity, asset values, and urban development over the next year. The success or failure of this initiative could serve as a blueprint—or a cautionary tale—for how smaller markets can use bold, targeted marketing to influence commercial real estate flows in a post-pandemic world.

https://www.sun-sentinel.com/2025/07/24/boca-raton-spent-70000-on-times-square-advertisement-to-lure-new-york-businesses/