How We Use Buildout to Broker Like a Boss

At Cohen Commercial, we don’t just facilitate transactions—we position properties, build brand value, and broker with intention. In a competitive commercial real estate landscape, speed and consistency matter just as much as the deal itself. That’s where Buildout comes in. It’s more than just a marketing platform—it’s a toolkit that allows us to deliver excellence, stay organized, and present listings in a way that reflects our brand’s caliber. From listing presentations to offering memorandums, Buildout helps us operate with precision and professionalism.

Custom Templates Create Consistency

From the first impression to the final document, consistency is everything. Buildout lets us take default templates and refine them to reflect the exact voice and style of Cohen Commercial. Our cover pages, internal layouts, and data presentations have all been carefully adapted to match our brand standards. This isn’t just about looking good—it’s about building trust. Clients expect a polished experience, and with our templates customized through Showcase+, every single asset we produce reinforces the value and professionalism they can expect from us.

Streamlined Marketing from Listing to Close

Buildout doesn’t just help us create documents—it powers our full marketing engine. As soon as a listing is live, we can generate a fully branded website and deploy targeted email campaigns directly through the platform. There’s no need to juggle multiple tools or designers. Buildout helps us move faster, maintain quality, and keep everything centralized. And when it’s time to share materials with potential buyers or brokers, we can control access at multiple levels, ensuring the right people see the right documents at the right time. That seamless experience helps us move from lead to close with efficiency—and confidence.

A Platform That Tells a Better Story

In commercial real estate, storytelling matters. Buildout enables us to tell compelling, visually rich stories with every listing. Through customized maps, multimedia integrations like aerial drone footage or virtual tours, and on-brand design, our materials don’t just inform—they persuade. Whether it’s an institutional investor reviewing an offering memorandum or a local tenant looking at a property website, the message is clear: we are professionals who know the market, and we know how to position properties to win.

Why We Broker Like Bosses

Buildout gives us the tools to do what we do best—faster, smarter, and with more impact. Our team spends less time formatting and more time closing. Clients get high-quality materials that inspire confidence. And our brand stays strong and consistent, no matter how many listings we’re managing. Buildout doesn’t just support our workflow—it elevates our entire brokerage strategy.

At Cohen Commercial, brokering like a boss means being efficient, consistent, and bold in presentation. Thanks to Buildout, we do all of that—and more—every single day.

https://www.buildout.com/blog-posts/beyond-basic-elevate-your-brand-with-showcase-customization-tools